Playbook

Notes on websites that sell.

Practical fixes for wellness brands, D2C stores, academies and consultants. Short, useful, no fluff.

Wellness

Intro offers that turn first-timers into members

An intro offer gets people through the door. What happens on your website before and after they book decides whether they come back.

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Education

Your own site or a course platform? Where your online course should live

Hosted course platforms are quick to start. Your own site gives you control. Here's how to decide which suits your courses and your students.

D2C

Shopify or WooCommerce? A plain-English way to choose

Both run thousands of successful stores. The right one depends less on features and more on how you want to run the business day to day.

Website care

Who really owns your website? Five things to check today

Your domain, hosting and logins might not be in your name. Here's how to check in ten minutes, and how to fix it before you need them.

Your site should be your best salesperson.

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